Privacy Policy

This Privacy Policy explains how Smarter Picks Guide ("we," "us" or "our") handles information when you visit smarterpicksguide.com (the "Site"), follow a product link or communicate with us.

1. Information we collect

Information collected automatically

When you use the Site, our hosting, analytics and advertising service providers may automatically receive limited technical information, including:

• IP address and approximate location;
• browser, device type, operating system and screen information;
• pages viewed, referring page, date and time, and interactions with the Site;
• advertising and referral identifiers, such as campaign parameters and click identifiers; and
• diagnostic, security and server-log information.

Information you provide

The Site does not currently offer user accounts, checkout or newsletter registration. The temporary contact form is not connected to an inbox and does not transmit or store the information entered into it.

2. How we use information

We use information to:

• operate, secure and troubleshoot the Site;
• understand Site traffic and improve our guides;
• measure advertising performance and product-link activity;
• attribute referrals to advertising campaigns and affiliate partners;
• respond to questions, requests or complaints; and
• comply with legal obligations and prevent misuse.

3. Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, scripts and similar technologies for essential operation, security, measurement, advertising attribution and analytics. These technologies may recognize a browser or device and record interactions such as a page visit or a click on a product link.

You can limit cookies through your browser settings. Blocking some technologies may affect site functionality or prevent us from accurately measuring advertising and referrals. Where applicable law requires consent, we will rely on consent for non-essential technologies.

4. Affiliate links and third-party websites

Smarter Picks Guide participates in affiliate marketing programs. When you click a product link, you leave our Site and visit a third-party seller or offer page. The link may contain identifiers that allow an affiliate network or merchant to recognize that the visit came from us and to credit a qualifying purchase.

Third-party sites have their own privacy policies and practices. We do not control their checkout, payment processing, cookies, collection of personal information, shipping or customer service. Please review the privacy policy of the destination site before providing personal information.

5. Service providers and disclosure

We may share or make limited information available to companies that help us operate and measure the Site, such as website hosting providers, advertising platforms, analytics providers, affiliate networks and merchants. We may also disclose information if required by law, to protect rights or safety, in connection with a corporate transaction, or with your direction or consent.

We do not sell personal information for money. Some privacy laws may define certain advertising or analytics disclosures as a "sale" or "sharing." You may contact us to ask about rights available in your jurisdiction.

6. Data retention, security and international processing

We retain information only as long as reasonably necessary for the purposes described above, including legitimate business, security, accounting and legal requirements. Retention periods vary by the type of information and the service provider involved.

We use reasonable administrative and technical safeguards, but no internet transmission or storage system can be guaranteed completely secure. Our providers may process information in Canada, the United States or other countries where privacy laws may differ from those in your location.

7. Your privacy choices and rights

Depending on where you live, you may have rights to request access to or correction or deletion of personal information, withdraw consent, object to or restrict certain processing, or receive information about our handling practices. These rights are subject to applicable exceptions.

You can also use browser controls to manage cookies and advertising settings made available by the relevant advertising platforms. Our contact page will be updated when online message delivery becomes available.

8. Children

The Site is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us.

9. Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top shows when it was last revised. Material changes will be posted on this page.